The normal wear and tear caused by time and various exogenous factors alter the collagen and elastin fibers, and cause as well muscle atony, resulting in sagging skin.

Lifting Effect treatment offers the skin a strong firming action and an immediate feeling of "lifting" that improves its consistency. It is a treatment that combines the intense astringent action of albumin and milk protein complex with the properties of kaolin. The synergy of the ingredients strengthens the supporting tissues of the skin, keeps collagen and elastin at high levels, smoothes wrinkles and brings brightness.